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WORLD PREMIERE: NEW RANGE ROVER VELAR REVEALED AT THE DESIGN MUSEUM WITH BUILT IN DIGITAL BUTLER
• The Design Museum, London hosts the world premiere of the new Range Rover Velar as it reveals and exhibits a vehicle for the first time
• Range Rover Velar: designed, engineered and manufactured in the UK
• New Range Rover Velar is the new addition to the Range Rover family, filling the space between the Range Rover Evoque and the Range Rover Sport
• Consumer focussed technology turns the New Range Rover Velar into a digital butler to enhance customers’ lives
• New Range Rover Velar now on public display in the Design Museum until 5 March, signalling the start of an on-going Jaguar Land Rover partnership
• New Range Rover Velar on sale now for customers to order from Land Rover retailers now, Range Rover Velar goes on sale from Summer 2017 (market dependant) priced from £44,830 (OTR)
New Range Rover Velar Price USA $60,000
London, UK, 1 March 2017 – New Range Rover Velar Taking its place alongside the design greats of all time, the Design Museum welcomed a new exhibit this evening: the Range Rover Velar.
New Range Rover Velar interior launches with a suite of consumer technologies, working together to create an in-built technology butler. At its heart is an all-new, cutting-edge infotainment system called Touch Pro Duo.
Dubbed Blade by development engineers due to its slender profile and clean surfaces, the innovation makes the in-car technology experience clearer, quicker and more enjoyable, enhancing every journey.
New Range Rover Velar, The fourth member of the Range Rover family was unveiled in spectacular style to a capacity audience at the Design Museum, London, who also enjoyed a New Range Rover Velar photographic exhibition by world renowned photographer Gary Bryan. The images are now being showcased on the brand’s Instagram channel: @landrover
New Range Rover Velar is the first ever vehicle to be launched and displayed at the new Design Museum, which opened to the public in November 2016 after moving from its original Shad Thames location. The New Range Rover Velar model was simultaneously shown for one night only in a pop-up display on Kensington High Street, West London, alongside the Range Rover Evoque, Range Rover Sport and Range Rover.
New Range Rover Velar interior is now on public display in the Design Museum, London, in a unique installation, open until 5 March 2017. The exhibit is called ‘Reductionism’, showcasing the philosophy of stripping away complexity to reveal true quality.
The last time Land Rover displayed a vehicle in this way was in the early 1970s when the original Range Rover was shown at the world-famous Louvre Museum in Paris, as an example of “exemplary industrial design”.
The new Range Rover Velar brings a new dimension of modernity to our brand while reinforcing our total commitment to design and engineering excellence.”
The New Range Rover Velar fills the space in the Range Rover family between the Range Rover Evoque and Range Rover Sport.
Refined for every occasion, for every terrain, New Range Rover Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.
Created from a clean sheet using Jaguar Land Rover’s Lightweight Aluminium Architecture, it is safer, stronger, cleaner and improves driving performance.
New Range Rover Velar continues Range Rover’s history of innovation, incorporating advanced technologies, compelling design and absolute attention to detail.
Advanced consumer technology is reflected in the use of trend setting materials. Unique in the segment, the New Range Rover Velar interior offers a sustainable, premium textile seat material as an alternative to leather. The Range Rover Velar interior Dapple Grey material was developed together with Kvadrat, Europe’s leading manufacturer of high- quality design textiles, and is complemented with Suede cloth inserts.
Pivotal to the contemporary, design of New Range Rover Velar are the full Matrix-Laser LED headlights, the most slender ever to appear on a production Land Rover, the flush deployable door handles, and the Burnished Copper coloured detailing on the front bumper blades and fender vents.
New Range Rover Velar has a sophisticated four-corner suspension system, delivering peerless refinement with unrivalled comfort and control.
Five Range Rover Velar engines are offered at launch, ranging from the clean, responsive 180PS 2.0-litre Ingenium diesel, to the potent 380PS supercharged 3.0-litre V6 petrol engine. A 300PS Ingenium petrol engine will join the New Range Rover Velar range later in 2017.